A Bad Migration Can Erase Years of SEO Progress Overnight. We Make Sure That Doesn’t Happen.
Site migrations are one of the highest-risk events in digital marketing. Whether you’re moving to a new domain, switching platforms, consolidating multiple sites, redesigning your entire user experience, or migrating from HTTP to HTTPS, the potential for catastrophic traffic loss is real. We’ve seen businesses lose 40%, 60%, even 80% of their organic traffic because their migration wasn’t planned or executed with SEO at the center of the process.
At AMLWeb, we’ve managed migrations of every type and scale—from small business redesigns to enterprise-level platform changes involving thousands of URLs. We bring over a decade of hands-on SEO experience to every migration project, ensuring that the traffic, rankings, and authority you’ve built over the years carry forward cleanly into your new site. We don’t just advise on migrations. We lead them.
Types of Migrations We Handle
Not all migrations are created equal, and each type carries its own set of risks. We have deep experience with every major migration scenario: domain changes and rebrands, platform migrations such as moving from WordPress to Shopify or from a custom CMS to a modern framework, site redesigns and URL structure overhauls, HTTP to HTTPS transitions, domain consolidations where multiple properties merge into one, subdomain to subfolder migrations, and international site restructuring including hreflang and ccTLD changes. Every one of these requires a different playbook, and we know each one inside and out.
Our Site Migration Services
Pre-Migration SEO Audit & Risk Assessment
Before anything moves, we build a complete picture of your current SEO footprint. We crawl your entire existing site, catalog every URL, map your internal linking structure, document all existing redirects, identify your highest-traffic and highest-converting pages, and benchmark your current rankings across all target keywords. This baseline is critical—it’s how we measure success after launch and catch any issues immediately.
We also assess the specific risks of your migration type and build a detailed risk mitigation plan. You’ll know exactly what could go wrong, what we’re doing to prevent it, and what our contingency plan is if something unexpected surfaces.
URL Mapping & Redirect Strategy
This is where most migrations fail. Every URL on your current site needs to map to its correct destination on the new site, and those redirects need to be implemented as 301 permanent redirects—no chains, no loops, no 302 temporary redirects that bleed link equity. For large sites, this can involve mapping thousands of URLs, and a single error in your redirect file can send traffic and authority into a black hole.
We build comprehensive redirect maps and validate every single one before launch. We test for redirect chains, loops, and broken targets. We ensure that high-authority pages, top-performing content, and pages with significant backlink profiles all land exactly where they should. And we work directly with your development team to ensure implementation matches our specifications precisely.
Technical Implementation & Launch Support
On migration day, we’re in the room—or on the call. We work alongside your development team through every phase of the launch, verifying redirects in real time, checking indexation signals, monitoring for crawl errors, and ensuring your new site is configured correctly for search engines from the moment it goes live.
That means verifying your XML sitemap is updated and submitted, confirming robots.txt is allowing proper access, checking canonical tags across every template, validating structured data on the new site, and making sure your Google Search Console and analytics tracking are properly configured for the new URL structure.
Post-Migration Monitoring & Recovery
The first 30 to 90 days after a migration are critical. Even a well-executed migration will see fluctuations as Google recrawls and reindexes your site. The difference between a smooth landing and a prolonged traffic drop comes down to how quickly issues are identified and resolved.
We monitor your site daily after launch—watching crawl stats, indexation rates, ranking movement, traffic patterns, and redirect performance. If we see anything unexpected, we act immediately. We provide weekly post-migration reports during this critical window, and we don’t consider a migration complete until your traffic has stabilized and your key rankings have recovered or improved.
Why Businesses Trust AMLWeb
We’ve been doing this for over ten years, and we’ve managed migrations that ranged from a few hundred pages to tens of thousands. Our track record speaks for itself: our clients consistently maintain or improve their organic performance through migrations that would have devastated their traffic without proper SEO guidance.
What sets us apart is accountability. Every client gets a dedicated strategist, a transparent reporting dashboard, and direct access to the team managing their migration. No black boxes. No vague promises. Just meticulous planning, flawless execution, and measurable results.
Planning a migration? Let’s talk before you start. Your first consultation is free, and we’ll assess your migration risk and outline exactly what it takes to protect your organic performance.
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